Social media makes diplomacy "real-time" at UN The use of social media platforms by ambassadors at the United Nations is making diplomacy more relevant and immediate. That's according to one of the authors of a study looking at the impact of the Twitter platform on diplomatic relations. Adam Snyder, an analyst at the private sector firm Burson-Marsteller, was at the UN on Friday at a meeting focusing on social media developments. SOURCE: Daniel Dickinson UN Radio.