AAG tasked to check unethical practices in advertising 

The Minister of Trade and Industry, Haruna Iddrisu, has called on the Advertisers Association of Ghana, AAG, to help check what he describes as unethical practices by some of its members stressing that sometimes adverts on billboards are completely misleading and unacceptable because they insult the sensibilities of the people, either culturally or religiously. 

Mr Iddrisu made the call when a high-powered delegation from the AAG paid a courtesy call on him at his office at the Ministries in Accra.

The call afforded the members of the association the opportunity to present a draft copy of a proposed bill of regulation of advertising practice in the country.

The bill, when passed, will ensure that the practice of advertising in the country is fully regulated to stop unethical practices within the profession, which is said to be having a negative impact on the society. 

Mr Iddrisu said government is concerned about the challenges that the association faces in trying to ensure sanity among practitioners and will do all it can to ensure that those challenges are surmounted. 

He said the proposed draft bill of the association will be carefully studied at the government level before a decision is finally made on it.

The President of the association, Norkor Duah, said the association is poised to ensure strict adherence to laid-down rules in the industry. 

She expressed the hope that the government will consider its passage in due course to enable practitioners discharge their obligations under the law. 

GBC